Journal Title : Jurnal Manajemen Language : Indonesia and English e-ISSN : 2809-8099 p-ISSN : 2810-0484 Frequency : 4 issues per year (January, April, July and October) DOI : doi.org/10.55123/mamen Editor-in-chief : Angelia Putriana Email : jurnal.mamen@gmail.com Publisher : Yayasan Literasi Sains Indonesia Citation Analysis : Google Scholar Jurnal Manajemen yang disingkat MAMEN merupakan Jurnal yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Januari, April, Juli dan Oktober oleh Yayasan Literasi Sains Indonesia. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang Manajemen. Jurnal Manajemen mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang manajemen produksi dan operasional, keuangan, pemasaran, sumber daya manusia dan berbagai topik yang relevan.
Hak cipta pada setiap artikel adalah milik penulis. Penulis mengakui bahwa MAMEN (Jurnal Manajemen) sebagai publisher yang mempublikasikan pertama kali dengan lisensi Creative Commons Attribution 4.0 International License. Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif dari naskah yang telah terbit di jurnal ini kedalam versi yang lain, seperti: dikirim ke respository institusi penulis, publikasi kedalam buku, dan lain-lain. Dengan mengakui bahwa naskah telah terbit pertama kali pada MAMEN (Jurnal Manajemen).
Hubungan Timbal Balik antara Kinerja dan Komitmen Organisasi: Studi tentang Sektor Industri Restoran Cina
This study explores the reciprocal relationship between job performance and organisational commitment in the context of the Chinese food restaurant industry in Jakarta. Drawing on social exchange theory and triadic reciprocal causality, the study investigates how these two variables reinforce each other in a dynamic and socially intensive work environment. Using a quantitative approach, data were collected from employees at several restaurant locations through a structured questionnaire. The analysis revealed a statistically significant bidirectional effect, indicating that job performance contributes to strengthening organisational commitment, while organisational commitment also enhances individual job performance. The regression model used in this study was validated through classical assumption tests and demonstrated strong explanatory power. These findings underscore the importance of integrating performance and commitment strategies in human resource management to foster employee engagement, increase productivity, and support long-term organisational sustainability. Practical implications include the need for equitable recognition systems, ongoing training, and the development of a participatory and supportive work environment.
Copyright (c) 2026 Leonardo Indra Vitaharsa, Aris Budiono https://creativecommons.org/licenses/by/4.0
Peranan Budaya Kerja terhadap Kinerja Pegawai di Dinas Pariwisata Kabupaten Belitung
The Indonesian tourism sector has experienced rapid growth, thereby demanding improvements in governance quality and the performance of regional government personnel, including those at the Tourism Office of Belitung Regency. One of the factors estimated to influence employee performance is work culture, particularly the CITRA work culture (Fast, Integrity, Accurate, Friendly, Safe), which serves as a behavioral guideline for government personnel. However, the effectiveness of implementing this work culture within the tourism bureaucracy still requires empirical verification. This study aims to analyze the influence of work culture on employee performance and identify the most dominant aspect of the CITRA values. The research employed a descriptive quantitative method with a saturated sampling technique involving 33 employees. Data were collected through observations and a validated Likert-scale questionnaire. The results indicate that the work culture falls into the good category (78.3%), and employee performance is also categorized as good (71.0%). The correlation value of r = 0.907 (p = 0.000) confirms a very strong relationship between work culture and performance. These findings highlight the strategic role of the CITRA work culture in supporting improvements in public service quality.
Copyright (c) 2026 Tartini Hertin, Amelia Amelia, Yunisti Pratiwi https://creativecommons.org/licenses/by/4.0
Manajemen Pemasaran dalam Meningkatkan Animo Pendaftar di SMP Kristen 1 Amanuban Timur, Kecamatan Amanuban Timur, Kabupaten Timor Tengah Selatan
This research is motivated by the decline in the number of applicants at Christian Junior High School (CJHS) 1 Amanuban Timur in the last three years, namely from 110 students (2022) to 94 students (2023), and 71 students (2024). This condition encourages the need for appropriate marketing management strategies to increase public interest. The purpose of this study is to describe how school marketing management is implemented through planning, organizing, implementing, and controlling. The research method uses a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The research informants consisted of three subjects: the principal, vice principal, and public relations officer. Data were analyzed through systematic reduction, presentation, and drawing conclusions. The results of the study indicate that marketing management at CJHS 1 Amanuban Timur includes four functions, namely planning: marketing management has been carried out through meetings with the school and committee, preparation of work programs, and promotional strategies such as creating brochures, banners, social media, and socialization to elementary schools. The organization of Admision of New Students is carried out by forming a committee based on the Principal's Decree and is equipped with a description of the duties of each section. Promotional activities were implemented in a varied manner. Control was provided through direct supervision by the principal and vice principal. The conclusion was that marketing management was functioning effectively, but strategic innovation, the development of internal technical guidelines, and evaluation instruments were still needed to increase enrollment interest more effectively.
Copyright (c) 2026 Oma Baceba Banfatin, Imelda Marina Djira, Nimrot Doke Para https://creativecommons.org/licenses/by/4.0
Pengaruh Public Service Motivation terhadap Kepuasan Kerja melalui Keterlibatan Kerja Pegawai pada Dinas Perhubungan Kota Makassar
This study aims to analyze the effect of Public Service Motivation on Job Satisfaction, both directly and indirectly through Work Engagement, among employees of the Department of Transportation of Makassar City. Understanding the relationship between these variables is essential to improve human resource management practices that foster high-quality public service and sustainable job satisfaction. This research employed a quantitative approach using a cross-sectional design. Data were collected through a structured questionnaire distributed to 95 employees of the Department of Transportation of Makassar City. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach to test both the direct and indirect effects among the studied variables. The results reveal that Public Service Motivation has a positive and significant effect on Job Satisfaction. Furthermore, Public Service Motivation also positively and significantly influences Work Engagement, and Work Engagement has a positive and significant impact on Job Satisfaction. The mediation analysis shows that Work Engagement partially mediates the relationship between Public Service Motivation and Job Satisfaction. This indicates that the motivation to serve the public not only directly affects job satisfaction but also indirectly through higher levels of work engagement.
Copyright (c) 2026 A Muh Ridha R Ridha, Andi Mustika Amin, Rezky Amalia Hamka, Uhud Darmawan Natsir, Rahmat Riwayat Abadi https://creativecommons.org/licenses/by/4.0
Analisis Kepuasan Kerja Pegawai di MTsN 40 Jakarta Barat Menggunakan Pendekatan Importance-Performance Analysis (IPA)
Employee job satisfaction is an important factor that influences organizational effectiveness and the quality of work outcomes. This investigation aims to measure the level of job satisfaction among employees at MTsN 40 Jakarta Barat and identify priority attributes for improvement according to the Importance Performance Analysis (IPA) method. Data were collected from 30 respondents utilizing a structured questionnaire consisting of ten job satisfaction indicators. The results show that several attributes exhibit negative gaps, indicating that the performance perceived by employees has not fully met their expectations. The IPA mapping reveals that Productivity and Leadership Qualities fall into Quadrant I (Concentrate Here), representing the most critical areas requiring immediate improvement. Meanwhile, Knowledge of Job, Adaptability, and Interpersonal Relations are placed in Quadrant II (Keep Up the Good Work), reflecting strong performance in aspects considered important. Quality of Work, Dependability, Judgment, and Initiative and Resourcefulness are categorized into Quadrant III (Low Priority), while Performance is located in Quadrant IV (Possible Overkill). Overall, the main sources of dissatisfaction stem from limited support for work processes and suboptimal leadership, rather than inadequate technical abilities. Therefore, strengthening leadership effectiveness, improving workflow efficiency, and enhancing internal communication are recommended to increase employee satisfaction sustainably.
Copyright (c) 2026 Kayla Aura Rahma, Nanang Alamsyah, Wendy Febrianty Mardhiyah, Hafiza Aprilia https://creativecommons.org/licenses/by/4.0
Peran Kemiskinan dan Inklusi Digital dalam Mewujudkan Pemerataan Akses Pendidikan di Indonesia
The inequalities in the education sector in Indonesia that are the focus of this study include geographical, economic and education level aspects. In terms of infrastructure, only about 34% of schools in rural areas have adequate computer facilities. This study aims to investigate the effect of investment, poverty, economic conditions, and digitalization on education in Indonesia using panel data of 33 provinces during the period 2012-2021. The analysis technique used is static panel data regression with the Fixed Effect Model (FEM). The results showed that investment and digitalization variables were able to provide increased access to education equity. Conversely, an increase in poverty experienced by the community can reduce equality in education. Finally, national economic conditions have not been able to influence education equity. The findings of this study also detail the variation in the contribution of each province. The implementation of equal access to education in West Papua, Maluku and Aceh provinces does not depend on the four variables tested in this study. However, DKI Jakarta, Banten and West Java provinces are highly dependent on the four variables to improve equitable access to education. The results of this study contribute to policy recommendations for the Coordinating Ministry for Human Development and Culture of the Republic of Indonesia and local governments in creating equitable access to education.
Copyright (c) 2026 Septiana Handayani Sagala, Aryadimas Suprayitno https://creativecommons.org/licenses/by/4.0
Analisis Perilaku dan Preferensi Konsumen Generasi Z pada Toko Online di Era Digital (Studi Kasus : Shopee)
This study aims to analyze the behavior and preferences of Generation Z consumers in online shopping activities in the digital era, using the Shopee e-commerce platform as a case study. As digital natives, Generation Z exhibits unique characteristics, such as a tendency toward impulsive buying, high responsiveness to discount programs, and a preference for shopping experiences that are fast, practical, and enjoyable. Through a literature review using a descriptive-analytical approach, this study finds that Generation Z’s shopping behavior is influenced by application ease of use, transaction speed, various promotional offers, flash sales, and extensive exposure to information on social media. Furthermore, their preference for Shopee is driven by the platform’s user-friendly interface, secure payment system, interactive features such as live shopping, user reviews, and the integration of digital wallet services that streamline the checkout process. The analysis reveals that Shopee’s success in attracting and retaining young consumers is strongly influenced by its ability to tailor digital marketing strategies to the psychological characteristics and consumption patterns of Generation Z. These findings are expected to serve as a reference for businesses and marketers in designing more effective, relevant, and adaptive marketing strategies that align with the dynamics of today’s digital consumers.
Copyright (c) 2026 Laila Alfi Syahrillah https://creativecommons.org/licenses/by/4.0
Pengaruh Lingkungan Kerja Non Fisik dan Coaching terhadap Kinerja Karyawan PT Graha Layar Prima CGV Grand Indonesia Jakarta Pusat
This study aims to examine the influence of non-physical work environment and coaching on employee performance at PT. Graha Layar Prima (CGV) Grand Indonesia, Central Jakarta. The focus of this research is based on the importance of non-physical work environment aspects such as interpersonal relationships, communication, emotional support, social skills, and organizational culture, as well as coaching factors including change, concern, learning, and relationship, which are assumed to improve employee performance. The research method used is quantitative with a descriptive-analytic approach. Primary data were collected through questionnaires distributed to 70 respondents, while data analysis was conducted using multiple linear regression with the assistance of SPSS. The results indicate that the non-physical work environment has a positive and significant effect on employee performance, as does coaching, which also positively and significantly affects employee performance. Simultaneously, the non-physical work environment and coaching have a significant effect on employee performance. This is evidenced by the F-test value of 77.365, which is greater than the F-table value of 3.1337, with a coefficient of determination (R²) of 0.698. This means that 69.8% of the variation in employee performance can be explained by both variables, while the remaining 30.2% is influenced by other factors outside the scope of this study. Thus, creating a conducive non-physical work environment and implementing effective coaching are proven to enhance employee performance at PT. Graha Layar Prima.
Copyright (c) 2026 Alfi Muhammad Dzikri, Anah Furyanah https://creativecommons.org/licenses/by/4.0
Dinamika Organizational Citizenship Behavior melalui Lensa Social Exchange Theory : Analisis Work-Life Balance, Gaya Kepemimpinan dan Motivasi Intrinsik pada Industri Perbankan Daerah
This study aims to analyze the effects of Work-Life Balance (WLB), Leadership Style (LS), and Intrinsic Motivation (IM) on Organizational Citizenship Behavior (OCB) among employees of PT. BPR BKK Kendal. The research population consisted of 92 employees, all of whom were included as respondents using a saturated sampling technique. Data were collected through a questionnaire using a 5-point Likert scale and analyzed using (PLS-SEM) with SmartPLS 3. The results indicate that WLB, LS, and IM have positive and significant effects on employees’ OCB. Work-Life Balance contributes to increased employee satisfaction and engagement, which encourages voluntary behavior and extra-role contributions to the organization. A communicative and responsive leadership style fosters employee loyalty and initiative in performing tasks beyond formal job responsibilities. Intrinsic motivation strengthens discretionary behavior as employees are driven by internal satisfaction and personal achievement. These findings support the application of Social Exchange Theory in human resource management, emphasizing that organizational attention to employee well-being, effective leadership, and intrinsic motivation promotes consistent OCB. The practical implication of this study highlights the importance for the management of PT. BPR BKK Kendal to continuously develop policies that support work-life balance, responsive leadership, and intrinsic motivation to enhance productivity, engagement, and employee loyalty. However, this study is limited to employees of a single rural bank and uses a cross-sectional design, which restricts the generalizability of the findings. Future research is recommended to include additional variables derived from Social Exchange Theory and examine their mediating roles in influencing OCB.
Copyright (c) 2026 Luthfi Arie Widzayanto, Inka Nuromavita, Dina Ulayya Aziizah, Maulia Regita Belananda https://creativecommons.org/licenses/by/4.0
Studi Kualitatif Dampak Kebijakan Moneter terhadap Perilaku Konsumen di Kota Semarang
This study primarily aims to analyze in depth how monetary policy, specifically the increase in Bank Indonesia's benchmark interest rate, affects household consumption behavior and financial adaptation strategies in Semarang City. The research is motivated by the aggressive monetary tightening policy (150 bps interest rate hike during the 2022–2024 period) which impacted purchasing power in a medium-sized city characterized by high household consumption and diverse financial literacy. Employing a qualitative phenomenological design, data were collected through in-depth interviews with 15 informants from various socio-economic backgrounds, complemented by limited observation and secondary documentation. Thematic analysis, assisted by NVivo 12 software, was conducted to identify patterns of perception, consumption adjustment, and financial responses. The main findings identify four themes: (1) low policy understanding and reactive perceptions among low-income individuals, (2) a significant decline in non-essential and credit-financed durable goods consumption, (3) adaptation strategies such as budget tightening, diversification of digital side income, and a shift in preference toward local/discounted products. A crucial finding highlights behavioral asymmetry based on income: high-income groups respond rationally by increasing deposits and adjusting investments, while low-income groups rely on short-term consumer financing like paylater and make essential expenditure trade-offs. Financial literacy is demonstrated to be a moderating factor, serving as a "rational filter" against monetary pressure. This study provides a comprehensive micro-behavioral perspective, concluding that the effectiveness of monetary policy transmission is highly dependent on financial literacy and has a significant asymmetric impact on vulnerable groups, thus necessitating more inclusive policy communication.
Copyright (c) 2026 Erlitawati Kaharuddin, Muh Fajrul, Alexader Nova Vernando, Herlin Hidayat https://creativecommons.org/licenses/by/4.0
Analysis of Productive Zakat and GDP on Poverty Levels and Governance of Zakat Institutions in West Sumatra
This study investigates the effects of Gross Regional Domestic Product (GRDP/PDRB), productive zakat, and zakat governance on poverty in West Sumatra, using a Moderated Regression Analysis (MRA) approach based on panel data from 19 districts/cities for the period 2020–2024. The findings reveal that PDRB has a significant negative effect on poverty, indicating that higher regional economic output contributes to lower poverty rates. A 1% increase in PDRB reduces poverty by –5.59E-05%, consistent with economic growth trends and declining poverty levels in West Sumatra in recent years. Conversely, productive zakat shows a negative but statistically insignificant effect on poverty, suggesting that its contribution remains limited at the provincial scale due to the relatively small allocation of productive zakat compared to consumptive distribution. The study also documents that zakat governance significantly strengthens the impact of PDRB on poverty reduction, but does not moderate the effect of productive zakat on poverty. These results emphasize the importance of improving zakat management, increasing productive distribution ratios, and strengthening empowerment-based programs to enhance zakat’s role in poverty alleviation. Future research is recommended to incorporate mediating variables such as employment and investment, and apply causal analysis methods to deepen the understanding of zakat’s economic impact.
Copyright (c) 2026 Herdian Mainaki, Anton Bawono, Wahyu Wibowo https://creativecommons.org/licenses/by/4.0
Mindfulness dan Kreativitas Karyawan Gen Z: Menguji Peran Moderasi Dukungan Supervisor untuk Kreativitas
Generation Z has now entered the workforce and is one of the generations known for its creativity and concern for mental well-being. This study examines the effect of mindfulness on the creativity of Generation Z employees based on resource conservation theory. In addition, this study examines the moderating role of supervisor support for creativity in the effect of mindfulness on the creativity of Generation Z employees based on self-determination theory. This study uses a quantitative research design with primary data from 100 Generation Z employees, collected using questionnaires and analysed using Smart-PLS 4.0. The results of the analysis show that mindfulness has a direct effect on the creativity of Generation Z employees. However, supervisor support for creativity does not moderate the effect of mindfulness on the creativity of Generation Z employees. These results indicate that Generation Z’s creativity does not fully depend on the direct role of supervisors, as this generation’s characteristics as digital natives emphasize flexibility, autonomy, and the use of technology and digital resources to accomplish tasks and express ideas independently.
Copyright (c) 2026 Rizka Fatkhin Nisa, Stevi Jimry Poluan , Sari Wijayanti https://creativecommons.org/licenses/by/4.0
Transparansi Informasi Label Gizi dan Pengetahuan Gizi pada Kemasan terhadap Keputusan Pembelian
The increased use of packaged food and beverage goods, the information on the packaging has become one of the most important factors for customers to consider when making purchasing decisions. The clarity of nutrition label information, as well as customer awareness of nutrition, are important factors in assisting consumers in selecting safer and healthier goods. The purpose of this study is to investigate the impact of nutrition label transparency and nutritional knowledge on food and beverage purchasing decisions. The study employed a survey method with a quantitative approach. Data was collected by distributing online questionnaires to 66 respondents chosen using a purposive selection technique. Validity and reliability tests, classical assumption tests, and multiple linear regression analysis were used to analyze the data. The findings revealed that transparency of nutrition label information and nutritional awareness had a positive and significant impact on both individual and group purchase decisions. The coefficient of determination of 74.3% implies that both variables contribute significantly to explaining differences in consumer purchasing decisions.
Copyright (c) 2026 Mochammad Akbar https://creativecommons.org/licenses/by/4.0
Pengaruh Struktur Modal dan Efisiensi Operasional terhadap Profitabilitas Bank Swasta Nasional yang Terdaftar di Bursa Efek Indonesia Periode 2020–2024
This study aims to examine the effect of capital structure and operational efficiency on the profitability of national private banks listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Capital structure is proxied by the Capital Adequacy Ratio (CAR), while operational efficiency is measured using the Operating Expenses to Operating Income (BOPO) ratio. Bank profitability is represented by Return on Assets (ROA). This research adopts a quantitative approach employing multiple linear regression analysis. The data used are secondary data obtained from the annual financial statements of five national private banks selected through purposive sampling. The analysis procedures include descriptive statistics, classical assumption tests, partial hypothesis testing, simultaneous testing, and coefficient of determination analysis. The results indicate that CAR has a positive but insignificant effect on ROA, suggesting that the level of capital adequacy has not been optimally utilized to directly enhance bank profitability. In contrast, BOPO has a negative and significant effect on ROA, indicating that higher operating expenses tend to reduce profitability. Simultaneously, CAR and BOPO significantly affect ROA with a coefficient of determination of 0.714. These findings highlight that operational efficiency plays a more dominant role than capital structure in determining the profitability of national private banks during the study period.
Copyright (c) 2026 Eka Nur Wijayanti, Ita Rahmawati https://creativecommons.org/licenses/by/4.0
Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Konsumen Shopee
Consumer satisfaction is defined as a feeling of pleasure or disappointment that arises from a comparison between the performance of products and services received and prior expectations. This research employs a quantitative approach with an associative method to examine the relationships and influences among variables. Primary data were collected through an online questionnaire using a Likert scale distributed to Shopee users. Data analysis was conducted using multiple linear regression with the assistance of SPSS software, preceded by validity and reliability tests as well as classical assumption tests, and followed by t-tests and an F-test. The results indicate that all research instruments are valid and reliable, and the regression model meets the assumptions of normality and absence of multicollinearity. Partially, both product quality and service quality have a positive and significant effect on consumer satisfaction. Simultaneously, product quality and service quality also have a significant effect on consumer satisfaction. Furthermore, the findings reveal that service quality has a more dominant influence than product quality. These results suggest that improving product quality and, in particular, service quality is crucial for enhancing consumer satisfaction and creating a positive shopping experience on e-commerce platforms.
Copyright (c) 2026 Bunga Citra Lestari, Bainun Maulana Assyaf, Reda Ebadi Qamar, Khilwah ‘Ainizzahwa, Eteh Resa Asyifa https://creativecommons.org/licenses/by/4.0
Pengaruh Fitur Augmented Reality (AR) dan Nilai Pelanggan pada Kepuasan Pengguna Layanan Transportasi Online
This study aims to analyze the influence of Augmented Reality (AR) features on user satisfaction in online transportation services and to examine the mediating role of customer value among users in Medan City. A quantitative survey approach was employed in this study. The sample consisted of 120 active users of online transportation services in Medan City, selected using purposive sampling. Data were collected through a structured questionnaire and analyzed using multiple linear regression and the Sobel mediation test. The findings reveal that AR features have a positive and significant effect on customer value and user satisfaction. Customer value also has a significant positive effect on user satisfaction and is proven to partially mediate the relationship between AR features and user satisfaction. These results indicate that the implementation of AR features enhances user satisfaction primarily through increased perceived customer value. The regression coefficients show that AR features (X₁) have a value of 0.328, while customer value (X₂) has a value of 0.415, suggesting that both variables play an important role in shaping user satisfaction. The coefficient of determination (R²) of 0.587 indicates that the research model has a relatively strong explanatory power. This study is limited to Medan City and a relatively small sample size, which may affect the generalizability of the findings. Future research is recommended to expand the study area and include additional variables such as trust and user experience to enrich the research model.
Copyright (c) 2026 Supriadi Siagian, Rila Maufira, Bertha Nerphy Siahaan, Muridha Hasan https://creativecommons.org/licenses/by/4.0
Pengaruh Kompetensi, Budaya Organisasi, dan Disiplin terhadap Kinerja Pegawai pada Perpustakaan Universitas Sumatera Utara
This study examines the influence of competence, organizational culture, and discipline on employee performance at the Library of the University of Sumatera Utara. The research is grounded in the crucial role of libraries in supporting the Tri Dharma of Higher Education and the need for optimal employee performance to ensure effective library services and operations. Using a correlational and associative approach, data were collected through a survey using questionnaires distributed to all 71 library employees, applying a saturated sampling method. The data were analyzed using multiple linear regression to assess both partial and simultaneous effects of the independent variables on employee performance. The findings reveal that competence, organizational culture, and discipline have a positive and significant impact on employee performance. The coefficient of determination (R²) is 0.528, indicating that 52.8% of employee performance can be explained by these three variables, while the remaining 47.2% is influenced by other factors not examined in this study. The study recommends enhancing employee competence through continuous development programs, providing motivation to encourage skill improvement, fostering an adaptive organizational culture, and ensuring consistent discipline management. These efforts are essential to improving employee performance and strengthening the overall effectiveness of the institution.
Copyright (c) 2026 Doni Kristopel Sinaga, Anton A.P. Sinaga, Elperida J. Sinurat https://creativecommons.org/licenses/by/4.0
Pengaruh Penggunaan Media Sosial terhadap Pembelian Impulsif Produk Skincare Viral dengan FOMO sebagai Variabel Mediasi pada Generasi Z di Kota Makassar
This study aims to analyze the influence of social media usage on impulse purchases of viral skincare products and to examine the role of Fear of Missing Out (FOMO) as a mediating variable among Generation Z in Makassar City. Specifically, this research investigates: (1) the effect of social media usage on impulse purchases, (2) the effect of social media usage on FOMO, (3) the effect of FOMO on impulse purchases, and (4) the mediating role of FOMO in the relationship between social media usage and impulse purchases. This study employs a quantitative approach with an explanatory research design to explain causal relationships among the variables. Data were collected through questionnaires distributed to 180 Generation Z respondents in Makassar City who had purchased or were familiar with viral skincare products promoted through social media platforms. The data analysis technique used was Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The analysis included outer model testing to evaluate validity and reliability, as well as inner model testing to assess direct and indirect relationships using the bootstrapping method. The results show that all proposed hypotheses are supported. Social media usage has a positive and significant effect on impulse purchases and significantly increases FOMO. Furthermore, FOMO positively and significantly influences impulse purchases and partially mediates the relationship between social media usage and impulse purchases. These findings highlight the important role of emotional and psychological factors in shaping impulsive buying behavior among Generation Z.
Copyright (c) 2026 Siska Handayani, Burhanuddin Burhanuddin, Ilma Wulansari Hasdiansa, Sitti Hasbiah, Isma Azis Riu https://creativecommons.org/licenses/by/4.0
Strategi Penguatan Daya Saing Usaha Mikro Sektor Kreatif melalui Integrasi Penilaian Kinerja Finansial dan Non-Finansial: Studi Kasus Bucket Nessflower
This study aims to analyze the performance evaluation of the micro business Bucket Nessflower in Pasuruan City using the Balanced Scorecard (BSC) and Resource-Based View (RBV) approaches. This florist business represents a rapidly growing creative sector among young entrepreneurs but still faces challenges in financial literacy and managerial capabilities. The research employed a qualitative method through literature studies and in-depth interviews using a purposive sampling technique to obtain relevant empirical data. The results show that Bucket Nessflower excels in product innovation and digital marketing strategies, which effectively enhance customer loyalty and expand market reach. However, its main weakness lies in the manual financial recording system, which limits operational efficiency and data-driven decision-making. Through the application of the BSC framework, it was found that business performance needs improvement, particularly in the financial and learning perspectives, to achieve long-term sustainability. In conclusion, the integration of financial literacy, digitalization, and innovation serves as a key factor in building sustainable competitive advantage for micro creative enterprises in the digital economy era.
Copyright (c) 2026 Nimatul Izzah, Ni'ma Kamalia, Erlin Wijaya, Juhari Effendi Saputra https://creativecommons.org/licenses/by/4.0
Optimalisasi Strategi Bauran Pemasaran dalam Meningkatkan Performa Penjualan pada UMKM (Studi Kasus Tahu Pak Eman)
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in strengthening the local economy, particularly in the food industry. Tahu Pak Eman MSME is a home-based business focused on tofu production in Cigombong District, Bogor Regency. This study aims to examine the implementation of the marketing mix strategy at Tahu Pak Eman MSME and identify challenges faced in achieving sales targets. The approach used was a qualitative descriptive method through field observations, interviews with business owners, and documentation during the research activities. The research findings revealed that the implementation of the marketing mix at Tahu Pak Eman MSME is not yet fully effective, especially in product and promotion aspects. The quality of the tofu produced is adequate and stable, but the packaging is still simple and has not been optimally utilized as a marketing communication tool. In the area of ​​promotion, marketing activities still rely on word of mouth and have not maximized the use of digital media. Improvement steps taken during the study include developing a visual identity for the business, such as a logo, and utilizing social media and online ordering platforms as promotional channels. It is hoped that a more integrated marketing mix strategy can increase competitiveness, expand market coverage, and support Tahu Pak Eman MSME in achieving more stable revenue targets.
Copyright (c) 2026 Aida Komalasari, Palahudin Palahudin https://creativecommons.org/licenses/by/4.0
Transformasi Strategis Pengembangan Sumber Daya Manusia di Era Digital: Sintesis Tantangan, Peluang, dan Agenda Masa Depan Depan
The rapid development of digital technology has brought significant changes to the management and development of human resources (HR), making human resource development in the digital era an important topic for comprehensive study. This study aims to identify the challenges and opportunities of HR development in the digital era based on recent literature. The method employed is a literature review by examining national and international scholarly articles published between 2021 and 2025, sourced from Google Scholar, SINTA, and reputable academic journals. The findings indicate that the main challenges in HR development in the digital era include digital skill gaps, resistance to change, limitations in technological infrastructure, and organizational readiness to adopt digital-based HR management systems. Conversely, the digital era also offers significant opportunities, such as increased efficiency in HR management, enhancement of competencies through digital learning, implementation of upskilling and reskilling strategies, and the utilization of artificial intelligence in HR development. This review concludes that HR development in the digital era requires adaptive and sustainable strategies to enable organizations to enhance competitiveness and long-term sustainability amid rapid technological changes.
Copyright (c) 2026 Ella Mayasari https://creativecommons.org/licenses/by/4.0
Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Word of Mouth Elektronik PT Pegadaian yang Dimediasi oleh Citra Perusahaan dan Pengembangan Merek
This research aims to explore the extent to which Corporate Social Responsibility (CSR) initiatives carried out by PT Pegadaian influence the community, encompassing both customers and non-customers, as reflected through the Word of Mouth variable. In addition, the study examines the mediating role of Corporate Image and Brand Development in the relationship between CSR and Word of Mouth. The sampling method applied is Non-Probability Sampling, where respondents are selected based on the researcher’s subjective judgment rather than randomization. Data collection employed a Likert scale to measure perceptions, while path analysis using the Partial Least Square (PLS) application was utilized to test the proposed model. The findings reveal that CSR significantly affects Word of Mouth, both directly and indirectly through Corporate Image and Brand Development. Hypothesis testing results indicate that seven hypotheses were accepted and one was rejected. These findings underscore the strategic importance of CSR not only as a social responsibility mechanism but also as a communication tool that strengthens corporate image and brand development. Ultimately, CSR contributes to building positive perceptions, enhancing brand communication, fostering community engagement, and increasing customer loyalty. This study highlights the role of CSR as a multidimensional driver that integrates social impact with marketing effectiveness, thereby reinforcing the sustainability and competitiveness of PT Pegadaian in the marketplace.
Copyright (c) 2026 Salwa Ramadhan, Sri Wahyuni https://creativecommons.org/licenses/by/4.0