KETUT SUNARYANTO; TIKA LESTARI NOVIYANTI. Pengaruh Brand Image terhadap Purchase Intention Dimediasi Oleh Brand Trust pada American Fastfood Dimasa Fenomena Boikot. MAMEN: Jurnal Manajemen, [S. l.], v. 4, n. 4, p. 845–860, 2025. DOI: 10.55123/mamen.v4i4.6423. Disponível em: https://www.journal.literasisains.id/index.php/mamen/article/view/6423. Acesso em: 1 apr. 2026.